Possible Clues:

• Brand of nonstick cookware (anagram of FLAT)
• Big brand of nonstick cookware
• Bakeware brand
• Make of nonstick cookware
• Nonstick cookware name
• Nonstick pan brand
• Cookware portmanteau
• Popular cookware brand
• Nonstick cookware company
• Kitchenware brand with a hyphenated name