Possible Clues:

• Cricket side's drive initially bringing unplanned benefit
• 'Frasier' or 'Joey'
• "Frasier," to "Cheers"
• 'Maude' or 'Mork and Mindy'
• Incidental benefit
• An incidental benefit from dodgy revolution?
• Side benefit
• Derivative piece — no more massaging of the news!
• Media byproduct
• "Rubble & Crew," to "PAW Patrol"