Possible Clues:

• Wash'n ___ (towelette brand)
• Soft & ___ (Gillette product)
• Soft & ___ (Gillette brand)
• Soft & -- deodorant
• Soft & __: Dial product
• Not wet, in some product names
• "Thrash Zone" band
• Wash'n __ towelettes
• Soft & ___ (antiperspirant brand)
• "Soft & -___" antiperspirant brand