Related Clues:

• Praise to the heavens
• Bung
• Big build-up
• Put in a good word for
• Confusing situation
• Solicit customers
• Frenzy of publicity
• Drain stopper
• Pump up
• Pitcher's mouthful, once
• Overdone promotion
• Big talk
• There's much of this in Shakespeare
• Bother, to the Bard
• 'Much -- About Nothing'