Related Clues:
- E pluribus unum, for instance
- Each state has one
- Identifying phrase
- Maxim
- Campaign catchphrase
- Battle cry
- 'Live Free or Die,' for New Hampshire
- ''In God We Trust'' is one
- Promotional product
- Banner-borne words
- Party catch phrase
- ''Be prepared,'' for one
- Adman's creation
- "A diamond is forever," to De Beers
- California's is Eureka!