Related Clues:

• It may be below a crest
• Promotional phrase
• Campaign feature
• Catchphrase
• See 69-Across
• ''Semper fidelis,'' for one
• "Excelsior," to New York
• Catch phrase
• 'Semper fidelis,' e.g.
• Guiding principle
• 'Can you hear me now?' for one
• Rallying cry
• "All for one and one for all," e.g.
• Motto
• Identifiable catchphrase