Related Clues:

• Loved
• Sudden increase
• 1944-45 battle
• Certain bookmark
• Somebody nice
• Endearing term
• Shoplifter's giveaway, perhaps
• Diary opener
• ''Snookums'' or ''Cupcake''
• Not popularly priced
• Pooh's love
• Salutation starter
• 'My little chickadee'
• 'Sweetums,' e.g.
• Pumpkin, e.g.