Possible Clues:

• Paper featured in the documentary 'Page One,' for short
• Pub. with more than 100 Pulitzers
• Big Apple paper's inits
• W.S.J. alternative
• Big Apple news initials
• 'The Gray Lady,' briefly
• Pub. called 'The Gray Lady'
• Weekly magazine publisher since 1896: Abbr
• Big Apple daily: Abbr
• Big Apple read: Abbr.