Possible Clues:

• "The old-fashioned way" to make money, in an old ad
• Be deserving
• How to make money 'the old-fashioned way'
• Work for something
• Merit a reward
• How to "make money the old-fashioned way," in a Smith Barney ad
• John Houseman ad phrase
• What you've got to do "if you want my love," in a Temptations song
• Part of Smith Barney's old slogan
• 'You won't just get this for nothing'