Possible Clues:

• Broadly speaking
• 99 times out of 100
• Normally a contemporary of 24 gets to reign
• By force of habit
• A commercial activity that restricts the game generally
• A game held in Sale, usually
• "... the masses in towns are, —, destitute of faith in the unseen" (Augustus Jessopp)
• Rod, suitably marked, might serve thus on most occasions
• In general command, answer appeal first
• Normally how one might take a calibrated rod