Possible Clues:

• Last of all nearest the back
• Member entering new store farthest from the front
• At the back, are battered by a raging storm
• At the end, are caught out in a dreadful storm
• Like peanut gallery seats
• What the highest jumper does at the back?
• Like the cheapest seats
• In the very back
• Back branch office's opening during holiday
• Nearest the back