Related Clues:

• Frenzy of publicity
• Overdone promotion
• Big talk
• Create effervescence
• Keep going, as a fire
• Advertise in a big way
• Advertise excessively
• Excessive promotion
• Make zealous
• Become fervid
• Sensational publicity
• Pre-event buzz
• Promotion
• Lots of talk
• Turn water into soda water