Related Clues:

• Promo overkill
• Feed a fire
• Psych up
• Promotional ploy
• Extravagant publicity
• Stir up, as a fire
• Exaggerated claims
• Blow bubbles in
• Treat with carbon dioxide
• Tend, as a furnace
• It's hard to live up to
• Poke holes in
• Make fizzy
• Tend to the fire
• Cause to sparkle