Related Clues:

• Intensive publicity
• Fizz up
• Advertise, and then some
• Former name to cause a stir
• Make soda water, e.g
• Stir up the fire
• Overblown publicity
• Do a worm's job
• Infuse with CO2
• Press for a hit?
• Fill with gas
• Flamboyant promotion
• Become rhapsodic
• Sensational promotion
• Excessive publicity