Related Clues:

• Big name in pop
• Atkins, for one
• Losing strategy?
• Drink with a Max variety
• Try to lose weight
• Soft drink that started out as 'Brad's Drink'
• Soft drink that started out as "Brad's Drink"
• Master Cleanse, e.g.
• "For those who think young" soft drink
• Try to drop some pounds
• Calorie cut-down
• Fare reduction
• Mountain Dew producer, informally
• A restricted eating regime
• Prescribed selection of foods