Related Clues:

• Bic filler
• Squid secretion
• Copier powder
• Octopus's defense
• Publicity
• Press
• Mary Steenburgen sitcom
• Sign
• It looks good on paper
• P.R., so to speak
• It's kept in a pen
• See 34-Across
• Sign, slangily
• Color modifier
• Publicity, so to speak