Related Clues:
- Brand for the rest of the people?
- Brand pitched as 'Always Comfortable'
- 'Always Comfortable' brand
- Sleeping giant?
- Many a hotel mattress
- Competitor of Stearns & Foster
- 'Counting Sheep' company
- Its ads feature Counting Sheep
- Sleeper's option
- Queen or king maker
- iComfort company
- Commercial prefix with -pedic since the 1950s
- Major purveyor of mattresses
- Company with 'counting sheep' ads
- Purple competitor