Related Clues:

• It may go up in smoke
• Flashed message
• Help line?
• 'SOS!'
• Alarmed cry
• Brand invented by an aluminum pot salesman
• Butlers, maids, etc.
• Mariner's ''Mayday!''
• Emergency letters
• Titanic's call
• Scary signal
• Plea from the sea
• Software menu option
• Castaway's call
• "--- yer old man!"