Possible Clues:

• Use of cosmetics
• Family in panic use this to save face
• Type of routine with cleanser and toner
• Shock about family's use of cosmetics etc
• Estee Lauder's business
• Panic about nearest and dearest getting cosmetic treatment
• Dermal treatment
• Acne risk is reduced with this
• Family in alarm routine to maintain one's cover, perhaps?
• Salve for concern about family