Possible Clues:

• Owner of Scrabble
• Mattel rival
• Easy-Bake Oven maker
• Mr. Potato Head maker
• Company sorta responsible for the "Battleship" movie
• Toy giant
• Company whose Monopoly is fully legal
• Play-Doh producer
• Playskool owner
• Company that makes both the Words With Friends board game and Scrabble... so you might say they have a Monopoly