Possible Clues:

• ____ than white
• Writhe, with convulsions, becoming increasingly pale
• "A ___ Shade of Pale"
• Cleaner maybe with confused word of hesitation
• More like a sheet?
• Cocktail made with vodka, Kahlua and cream
• Holiday entertainment reps, at first, comparatively pure
• More pale
• Brighter chess player first to resign
• Word in ads for toothpaste and detergent