Possible Clues:

• Juice from a type of pear attracts media attention
• It's open to journalists to squeeze sound pair
• Fancy nabbing extremely serious politician for media event?
• One way to get fruit juice for meeting with journalists
• Brief time?
• Where journalists get egg on pears, perhaps
• Encourage talks with journalists?
• It may be subject to subsequent spin
• How to get some fruit juice for meeting with journalists
• Interview with news reporters