Possible Clues:

• Longtime maker of the Magic 8-Ball
• Classic model train brand
• 1992 Matchbox acquirer
• Old toy company
• Toy company acquired by Mattel in 1997
• Toy company that introduced Tickle Me Elmo
• Division of Mattel
• Mattel subsidiary that got its start in model trains
• Lionel rival
• Mattel division since 1997