Possible Clues:

• Food-box word with a cable car in its "o"
• Noodle __: old product name
• Part of The San Francisco Treat
• See 5-Across
• End of a pasta brand name
• Rice-A- ___
• Commercial ending with Pasta
• Package word with a cable car in its "o"
• "Rice-a-___, the San Francisco treat"
• Noodle-___