Possible Clues:

• Network absorbed by The CW
• WB merger partner
• "Buffy" airer after The WB
• 1995-2006 TV channel
• WB competitor
• Buffy's old network
• 'Buffy the Vampire Slayer' station
• Former WB rival
• 'America's Next Top Model' airer
• Network that merged with The WB