Possible Clues:

• TV rating period
• Giving small cries as they clean the chimneys
• Having had a brush with them, the South is in tears
• 'Snow!' one cries as one brushes it away
• Wins four out of four
• ___ under the rug (hides)
• Cleans up the lotteries
• Crucial time for network execs
• Tidies up with a broom
• Plies a broom