Possible Clues:

• High-muck-a-mucks
• Nobs sending flashy fellow back
• Shady character turned to important people
• Celebrities with the backing of a shady character
• Does PPPPPP, perhaps, make them important?
• Ones getting bottle service, say
• Limo passengers, presumably
• Ones getting backstage access, perhaps
• A-list group at an event
• Muckety-mucks