Possible Clues:

• Show labeled for its early sponsors
• Melodramatic TV serial
• Propose a broadcast article on serial drama
• Where temperamental divas get into a lather?
• Guiding *
• Such a father has time for such a programme
• Dallas, maybe, where small pensioner works
• Interception of rocket by Paul, say, a drama
• Television serial
• TV entertainment, therefore, a time to include contemporary sound