Possible Clues:

• Misprint that's relating to the shore, we're told
• Hardly figurative
• Lacking imagination, a character fault?
• Actually, it's lighted with a real twist
• Actual misprint
• Misprint ('all rite', possibly?)
• Ill rate (anag.)
• It's dull beside the seaside, we hear
• All tire (anag.)
• According to the letter