Possible Clues:

• Road sign with an arrow
• 'O, fresh alternative will give one no return (3,3)'
• Words on a sign with an arrow (2 words)
• Perhaps unrequited love experienced for the first time, yes?
• Not mutual
• Single-directional like some streets
• O yes, that's about a fresh sort of street
• Ticket order
• O, that's fresh! Yes, but you can't have it both ways
• So what's new in the street?