Possible Clues:

• Rectangular or elliptical in shape
• Shaped like a plum tomato
• Old online diary retaining name in book form?
• Rectangle with adjacent sides unequal
• Like plum tomatoes
• Figure in live TV event, perhaps marathon
• Something with an elongated rectangular shape
• Plane figure elongated in one direction
• Figure obese blokes primarily yearn for?
• Old boy, boring perhaps, certainly not square