Possible Clues:

• Backs
• Backs those with their corporate characters all over Jersey
• Backers with the bucks
• Soaps, to soap operas, once
• Causes of frequent break-ins?
• Logos on Little League uniforms
• Backers for event putting poles in middle of tracks
• They pay for TV shows
• Godparents, e.g.
• They contribute towards costs in return for publicity