Possible Clues:

• Keats poem beginning 'Season of mists and mellow fruitfulness'
• Keats' ''cyder-press'' ode
• Gold pot in fashion in poem
• Apostrophe to fall of one 'whose name was writ in water'
• Fall of Keats
• T S Eliot receives gold trophy usually for beginners — name the poem?
• Poem effective both ways, cut up and in mass
• Eponymous McEwan reveur (not In Between the Sheets)