Possible Clues:

• Bill comes in this, by the sound of it
• Offer, as an opinion
• Bill's not popular, say
• Peter Alliss has been the one of golf since taking over from Henry Longhurst
• 'It - this time of year', Gogarty thought
• Utter evil is spoken in the Midlands
• John Motson, for instance, is the one of football
• Utterance
• The ----- (Ultravox)
• Sound round gripped by gripper