Possible Clues:

• Officer of the English peerage who organises royal processions
• Army officer given brief in time of war, it's said
• Chief of heralds hears alarm bell finally going off
• Attention at length given to warlike-sounding officer
• College of Arms head
• Norfolk noble wounds old prince
• Officer making warlike sound after nearly losing outer clothing
• He's involved with all arms a queen's admitted