Possible Clues:

• Highway safety org.
• Anti-alcohol abuse gp.
• Sober motoring org.
• Parents' anti-DWI org
• 'Designate a Driver' sponsor
• Org. whose success is no accident?
• Anti-DUI grp.
• Safety org. founded in 1980
• Grp. promoting road safety
• Gp. with a key and a martini glass in its logo