Possible Clues:

• Groupie groups
• Groups of groupies
• Cooler suit for groups of lovers?
• Groups for devotees
• Zine distributors, perhaps
• Is this where golf supporters meet for admiring Rory McIlroy presumably?
• Cool suit — evidence of celebrity status?
• The following formations provide air strikes
• Organised groups of admirers for performers
• Lots of enthusiastic supporters of cooler suit