Possible Clues:

• Crunch in cereal bowls
• Rank on a cereal box
• '___ Andy's Ballyhoo' ('Show Boat' song)
• First mate's superior, informally
• Whom mateys address
• Skip on the sea
• ___ Crunch's Oops! All Berries
• Skipper, informally
• Cereal aisle regular __ Crunch
• Cook's handle, maybe