Possible Clues:

• Godfather from Sopranos broadcast, not American
• Sopranos struggling without a financial backer
• One financially supporting event
• One financially supporting an activity
• One funding an event
• Good chap, non-smoker, constrained by bad back
• Twisted spoons are little in promotion
• Second team invested in poxy finance
• One advertises on front of shirts - in sport, mostly
• "And now a word from our __"