Possible Clues:

• Sensational reporting of blank space by crowd
• Tacky tabloids?
• Reuters with test page oddly going wrong for sensationalist rags
• It's ultimately scandal-mongering, say, before craft?
• It's good, say, to hold down sensation-mongers
• Key to cupboard containing, say, collection of dirty rags
• Journalists often lying — by the roadside?
• Muck-raking journalists, say, surrounded by good crowd
• Muck-rakers, say, amongst good crowd
• Sensationalist journalism