Related Clues:

• Impression
• What an adman might do
• Phrontistery product
• 'Concentrate!'
• "The very ___!" (hmmph!)
• Brainstorming result
• It comes to mind
• "It seemed like a good ___ at the time!"
• Cerebral achievement
• Creative start
• Bean sprout?
• Brainstormers' goal
• 'What's the big --?'
• It's all in your head
• It has a germ