Related Clues:

• Answer, after bit of hard work, is found in persuasive words?
• 'I Love New York' and the like
• Catchphrases put new gloss over a nation's leader
• Campaign phrases
• Mottos
• Last parts of ads, often
• Ad agency output
• Corporate catchphrases
• 'Workers of the world, unite!' and others
• 'Just do it' and 'Coke is it!'
• Works hard penning article -- choice phrases required?
• 'Do the Dew' and 'Just Do It'
• Ad-agency creations
• Catchy phrases describing a name in high gloss
• Campaign lines