Related Clues:

• Excessive promotion
• Sensational publicity
• Pre-event buzz
• Promotion
• Lots of talk
• Promote in a big way
• Advertise greatly
• Promote and then some
• Advertise big-time
• Advertise bombastically
• Exaggerated fanfare
• Some hot air
• Oversell
• It's often hard to live up to
• Promote extravagantly