Related Clues:

• Inflated publicity
• Why, perhaps, publicity stunt is screened
• Bumped-up publicity
• Happy people appearing gutted -- excessive advertising?
• Overpush
• Pushy promotion from pushy person
• Ballyhoo (informal)
• Give too much light
• What a trailer may build
• Sales promo from mouthy person
• Excessively promote
• Massive build-up of earthy peat
• Result of promotion
• Positive publicity
• Pre-release buzz