Related Clues:

• Big name in toothbrushes
• Quarterback's asset
• Crest alternative
• Dragon's head feature
• 'The Brand More Dentists Use Themselves'
• Cardinal feature
• Sight
• It's taken before a firing
• Targeting need
• Rembrandt rival
• Toothpaste brand
• Emblem
• Aquafresh alternative
• Whitecap, e.g.
• Part of a mission statement