Related Clues:

• Aim for
• It's aimed at
• Walmart competitor
• Average sort of flag
• At which to aim
• Norm for a flag
• A flag for the norm
• Against which to measure the rest
• Mark to aim at
• Point to be aimed at
• Standard or point of reference
• Flag or norm
• Aim, goal
• A thing to aim at
• Touchstone, benchmark 98)