Related Clues:

• Never before seen
• Not yet familiar
• 'Never sold before!'
• Never-before-seen
• Completely original
• Advertiser's phrase
• Never sold before
• Beginning-of-TV season words
• Totally novel
• "Never before in print!"
• Prime-time promo adjective
• TV promo descriptor
• Completely fresh
• Never seen before
• Fully fresh