Related Clues:

• One of 1,001, for many products
• Fluff, in a way
• Homonym for 36-Down
• Take habitually
• Play for a sucker
• Flirt with
• Purposely stay just out of reach, e.g.
• Comb backwards
• "--- sparingly"
• Walk all over, e.g.
• "Mileage"
• Engage in badinage
• "What's the __?"
• Not leave on the shelf
• ''Oh, what's the ___?''