Related Clues:

• Names given to products and services
• Consumer selections
• Kleenex, Robitussin, Crest, e.g
• Ranch irons
• Cattle identifiers
• Hide signs — odds on Boris finding them?
• Product names
• Market array
• Marks on cattle
• Trade names
• Uses an iron, maybe
• Cattle marks
• Commercial names
• Sony and Ford, for two
• Tradenames