Related Clues:

• Catchy phrase in advertisement etc
• Memorable advertising phrase
• 'A diamond is forever,' e.g
• The 1973 Mets' "Ya Gotta Believe!," e.g
• 'Good night, and good luck,' e.g
• Work hard to get a new motto
• Maxwell House's "Good to the last drop," e.g
• Realigned (right to left) 22 down for expression
• Advertiser's catchphrase
• It's hard work getting article for the gathering
• Motto, not 'quick on the draw', say?
• Hit on an advertising catch-phrase
• Ad. catchphrase
• Motto, catchy phrase
• An advertising phrase